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Creating a National Park in the Driftless Region: Economic Benefits and Next Steps

  • Nov 6, 2025
  • 3 min read

The Driftless Region stands out in the United States for its unique geologic and cultural history. Unlike much of the Midwest, this area escaped the flattening effects of continental glaciers during the Ice Age, leaving behind a rugged landscape filled with deep river valleys, bluffs, and springs. This distinct terrain supports the highest biodiversity in the Midwest and offers abundant outdoor recreation opportunities. Despite its natural and cultural richness, the region lacks a national park, making it a prime candidate for one. Establishing a national park here could bring significant economic benefits and enhance public access to this remarkable landscape.


Eye-level view of winding river valley with lush green bluffs in the Driftless Region
The Driftless Region's unique river valleys and bluffs

The Driftless Region’s Unique Appeal


The Driftless Region’s geologic history sets it apart. While glaciers reshaped much of the Midwest, this area was bypassed, preserving its rugged hills and valleys. This has created a landscape rich in biodiversity, including rare plants and animals not found elsewhere in the region. The cultural history here is equally compelling, with small towns, historic sites, and a strong connection to the land.


The Great River Road, often called the nation’s prettiest drive, runs through the Driftless Region, offering travelers stunning views and easy access to outdoor activities like hiking, fishing, and birdwatching. Despite these attractions, the region lacks the recognition and protection that a national park designation would provide.


Economic Benefits of a National Park


Creating a national park in the Driftless Region would bring more than just environmental and recreational benefits. Studies estimate that such a park could generate approximately $192 million in direct spending annually within the region. This spending includes tourism-related expenses such as lodging, dining, and outdoor activities.


When this money circulates through the local economy, it adds an estimated $124 million in value, bringing the total annual economic impact to about $316 million. This influx of funds could support up to 5,000 jobs in the area, ranging from park staff to local business employees.


High angle view of a small town surrounded by rolling hills and forests in the Driftless Region
Small town economy supported by natural tourism in the Driftless Region

The economic engine created by a national park would be strong enough to cover the cost of acquiring parkland within just three years. This makes the proposal not only environmentally and culturally valuable but also financially sound.


Steps Toward Establishing the Park


To move forward, the U.S. Congress must authorize the National Park Service (NPS) to conduct a Special Resource Study. This study will evaluate whether the Driftless Region meets the criteria of national significance, suitability, and feasibility for becoming a national park.


Even without a formal directive, any member of Congress can introduce a draft bill to allow the NPS to begin preliminary assessments. If these initial findings are promising, the NPS can request a fully funded Special Resource Study.


Once the study is complete, a report will be published and shared with Congress and the public. Following hearings, Congress must pass a bill, and the President must sign it into law to officially create the park.


Close-up view of a river flowing through a forested valley in the Driftless Region
Creek flowing through forested valley in the Driftless Region

Why Your Support Matters


The process to create a national park in the Driftless Region depends heavily on public awareness and support. Residents, visitors, and nature lovers can help by contacting their congressional representatives to express support for the Special Resource Study and eventual park designation.


A national park here would protect a unique landscape, boost the local economy, and provide accessible outdoor experiences for generations to come. Your voice can help turn this vision into reality.



 
 
 

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Art, History, Geography, and Culture come together in this new Wisconsin Book!

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Meet the Author

Brian Stanley

Bryan is a soil scientist.  He grew up in the Driftless Area, and eventually earned a bachelor's degree in Natural Resources from UW-Stevens Point.

"The cultural aspects of the Driftless Area are fascinating," he notes.  "The significance of the people who have lived here or whose lives have intersected here is historically important and significant to the story of the creation of a national park."

Stanley is donating all profits from the book to establish a new park in Crawford County which lies in the heart of the Driftless Area.

DID YOU KNOW THAT...

  • Prairie du Chien is Wisconsin's second oldest community.  Green Bay was the first - both areas were established by the French.

  • The first (and only), President of the Confederate States of America, Jefferson Davis, was a U.S. Army officer stationed at Fort Crawford at Prairie du Chien.

  • The term, "Driftless Area" means that no glacial drift is found in this region of deep valleys and high hills.

  • Petroglyphs are rock engravings or sculptures while pictographs are drawings done with charcoal, paint, or other materials.

  • To create a new National Park, the proposed area must be deemed nationally significant in at least one of these three areas:

    1. Natural​

    2. Historical

    3. High Recreation Potential

The Driftless Area has all three!

To purchase your spectacular Wisconsin book today, click here or you can contact Bryan at bryan@driftlessrivers.org

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